Although the era most associated with the Auburn is the late '20s and '30s, the marque actually had been established as early as 1903. That year, Frank and Morris Eckhart unveiled a one-cylinder, chain-driven runabout. After World War I, Auburn produced fewer than 4000 units a year, and each was a quality automobile with several technological and design advances. In 1924, Auburn brought in a "boy wonder," Errett Lobba Cord. A great salesman, Cord helped Auburn prosper in the 1920s as it produced well-built, dependable and beautiful automobiles that were also quite affordable. Auburn was one of the first car companies to record increased sales after the 1929 stock market crash and by 1931, production was booming. But then sales suddenly began to plummet. From 1932-34, Auburn production decreased significantly, and Cord could not fathom why. As a possible remedy, in 1935 the company unveiled what would become a legendary automobile - because of its beauty and power and the fact that it would be Auburn's final glory.
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